HOME sweet home. Inspired by AMSTERDAM, our designs let you wear a piece of the city no matter where you are.
Born in the city. Built to carry its spirit, wherever you go!
We’re not for everyone—and that’s okay
. We’re here for the BOLD and BRAVE, the SUBTLE and MIGHTY. For the Strijders, Dream Chasers, and Rebels who know keeping it raw and real makes you YOU! Every piece we create is built to stand out—for the ones who refuse to blend in.
AmsterDAMSKO® – Wear the City’s DNA
The iconic ‘XXX’ isn’t just a symbol—it’s pure Amsterdam.
Back in the day, it protected ships. Now, it’s a vibe, a story, a statement on street signs to streetwear.
AmsterDAMSKO® lets you carry that raw, no-nonsense spirit wherever you go.
Own the spirit of the city!
Champ for Life® – Your Vibe, Your Strijd!
It’s not just a brand—it’s a mindset.
For the strijders who go hard, step into the ring of life 
, push beyond their comfort zone, and chase the dreams that fuel them.
Champ for Life® is your fight, your 
power, your victory. OSU!!!
Straatpraat® – Raw. Real. No Filters.
Your words. WORD! STRAATPRAAT® (slang) is for those who speak the language of the street and live life unapologetically. Feel it. Speak it. Wear it!
Origami Originali™ – Fun. Bold. Made to Stand Out!
Inspired by Japanese origami and a creative twist on a classic crocodile icon, meet Ladino, Roger, Lakroko, and Damsko—packed with personality and made for YOU!
Origami Originali™ is for those who live 
boldly and own their unique style.
